Pengaruh pemasaran syariah berkonsep soul share, kepuasan, keunggulan produk terhadap loyalitas nasabah

Studi kasus pada BMT UGT Nusantara Gadang

Authors

  • Rifki Muhamad Azam Program Studi Perbankan Syariah, Universitas Islam Negri Maulana Malik Ibrahim Malang

Keywords:

Marketing, satisfaction, excellence, loyalty, BMT

Abstract

The purpose of this research is to determine the effect of sharia marketing with the concept of soul share, satisfaction, product excellence on customer loyalty of BMT UGT Nusantara Gadang. This type of research is quantitative research. The type of data used is primary data obtained through distributing questionnaires to customers. The conclusion of this study is that the variable that has the most influence on customer loyalty is the sharia marketing variable with the concept of soul share (x1), while the product excellence (x2) variable has no effect on customer loyalty of BMT UGT Nusantara Gadang.

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Published

2024-03-31

How to Cite

Azam, R. M. (2024). Pengaruh pemasaran syariah berkonsep soul share, kepuasan, keunggulan produk terhadap loyalitas nasabah: Studi kasus pada BMT UGT Nusantara Gadang. Maliki Interdisciplinary Journal, 2(3). Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/5221

Issue

Vol. 2 No. 3 (2024): MARCH

Section

Articles

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