Urgensi digital marketing dan sosial media untuk pengembangan UMKM
Keywords:
Digital Marketing, Social Media, MSMEsAbstract
Increasing globalization and developments in information technology have provided a new foundation for marketing micro, small and medium enterprises (MSMEs). However, in the context of implementing digitalization, a number of obstacles arise. The main challenges include limited access to technology, limited knowledge of MSME owners regarding digital marketing strategies, and concerns about competitors. The purpose of writing this article is to overcome these obstacles by offering a solution in the form of optimizing social media as an effective tool in implementing digital marketing strategies. Through a targeted approach and leveraging various social media platform features, MSMEs can build a strong digital presence, increase customer engagement and expand market reach. The research method used is a combination of literature study methods and field observations.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
