Pengaruh promosi penjualan terhadap minat pembeli dalam kegiatan Bazar Maliki Fest

Authors

  • Dinda Ruliana Dewi Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Promotion, Product, Purchasing Decision

Abstract

This research uses a quantitative method where the author makes direct observations regarding the influence of sales promotions on buyer interest in Maliki Fest activities which were held at UIN Maulana Malik Ibrahim Malang. The objects of this research are all UIN Maliki Malang students on campus. The research results show that there is an influence of sales product promotions which can influence students' interest in buying products being sold. How sellers promote products to get customers to buy the product. Simultaneously, promotions can have an influence on consumer purchasing decisions at the Kedai Kita Maliki Fest bazar.

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Published

2023-11-30

How to Cite

Dewi, D. R. (2023). Pengaruh promosi penjualan terhadap minat pembeli dalam kegiatan Bazar Maliki Fest. Maliki Interdisciplinary Journal, 1(5), 284–287. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/5930

Issue

Vol. 1 No. 5 (2023): NOVEMBER

Section

Articles

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