Analisis perbandingan perencanaan strategis pada Bank Umum (Persero) di Indonesia

  • Zahwa Angelica Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Putri Engellina Cecilia Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Jafria Vinori Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: Analysis, Strategic, Comparison, Bank, Plan

Abstract

With the increasing growth of similar companies, competition becomes an aspect that cannot be avoided. To face this competition, a company needs to carry out a thorough analysis of the internal situation of the company and also the external environment in which the company will compete. From the understanding gained through this analysis, the company can then determine the strategic direction it should take for the future. The purpose of this writing is to compare strategic planning at Bank Umuru (Persero). The three banks focus on improving digital services and operational efficiency, but with different strategies according to their respective segmentation and position in the banking industry.

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Published
2023-11-30
How to Cite
Angelica, Z., Cecilia, P. E., & Vinori, J. (2023). Analisis perbandingan perencanaan strategis pada Bank Umum (Persero) di Indonesia. Maliki Interdisciplinary Journal, 1(5), 353-363. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/5962
Issue
Vol 1 No 5 (2023): NOVEMBER
Section
Articles

Copyright (c) 2023 Zahwa Angelica, Putri Engellina Cecilia, Jafria Vinori

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