Implementasi studi kelayakan bisnis ditinjau dari aspek hukum, lingkungan, pasar dan pemasaran
Studi Pada Usaha UMKM NAZARO
Abstract
This research aims to determine the business feasibility study in terms of legal aspects, environmental aspects, market and marketing aspects in NAZARO UKM located in Malang, East Java. This research uses a descriptive qualitative method that describes objects using primary data collection techniques. The analytical tool in this research uses a Likert scale which adds up the scores from all question items. The results of the research show that this UKM has good criteria in the Likert scale assessment so that UKM.
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References
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