Strategi pemasaran kewirausahaan Basreng Shole-hot

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Abstract

This research aims to analyze the entrepreneurial marketing strategy of the basreng business "SHOLE-HOT," with a focus on creating an attraction for students and the surrounding environment. The marketing method used involves the use of the WhatsApp platform with a pamphlet approach and word of mouth promotion. A descriptive qualitative approach was used in this research to gain an in-depth understanding of the impact of this marketing strategy based on reports on the results of the researchers' efforts. Data was collected from journals related to the basreng business and analysis based on marketing researchers in marketing SHOLE-HOT products. Research findings show that WhatsApp-based marketing strategies using pamphlets and word of mouth promotion are effective in creating attraction for students and the surrounding environment. Positive responses from customers and increased public awareness support the successful implementation of this strategy. The results of this research contribute to practical and theoretical understanding of entrepreneurial marketing strategies via social media, especially on the WhatsApp platform. The practical implications of this research can provide guidance for entrepreneurial business owners in optimizing their marketing, taking into account the preferences and needs of the target market of students and the surrounding community.