Strategi pemasaran produk dan jasa yang menarik di tingkat sekolah dasar

Authors

  • Ana Zuyyina Fitri Program Studi Pendidikan Guru Madrasah Ibtidaiyah, Universitas Islam Negeri Maulana Malik Ibrahim
  • Iin Nur Indah Rahmawati Program Studi Pendidikan Guru Madrasah Ibtidaiyah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Setia Damayanti Program Studi Pendidikan Guru Madrasah Ibtidaiyah, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Marketing Strategy Products and Services, Interesting, Elementary School

Abstract

Educational institutions that are able to survive and win the competition for educational products and services are institutions that can offer reputation, prospects, good quality education and bright opportunities for students to make the choices they want. Marketing of educational services is the activity of educational institutions that provide services or deliver educational services to consumers in a satisfactory manner. There are three types of marketing strategies that are attractive at the elementary school level, namely: differentiation, cost leadership and focus.

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Published

2024-01-12

How to Cite

Fitri, A. Z., Rahmawati, I. N. I., & Damayanti, S. (2024). Strategi pemasaran produk dan jasa yang menarik di tingkat sekolah dasar. Maliki Interdisciplinary Journal, 2(1). Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/6894

Issue

Vol. 2 No. 1 (2024): JANUARY

Section

Articles

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