Tantangan dan strategi manajemen pemasaran produk tabungan mudharabah
Abstract
Mudharabah savings is one of the Islamic financial products that is the choice of the community in managing their funds. Effective marketing management is needed to increase public awareness and interest in mudharabah savings products. This article discusses the marketing management strategy of mudarabah savings with a focus on approaches that are in line with sharia principles. This research uses descriptive analytical techniques to identify the various strategies used by Islamic financial institutions in marketing Mudharabah savings. The strategies found include utilizing social media, partnering with other financial institutions, educating the public about sharia principles, and developing products that meet market needs. The analysis shows that these strategies are effective in increasing public knowledge and interest in mudharabah savings. However, the challenges of competition with traditional financial products and the lack of public understanding of sharia principles are still factors that need to be overcome. Therefore, the continuous implementation of innovative and sustainable marketing management strategies is the key to expanding market share and increasing the penetration of mudharabah savings in the community.
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