Dampak pemanfaatan media sosial dalam pemasaran produk dan peningkatan kualitas Manajemen SDM perbankan syariah di Indonesia
Pengaruh Pemanfaatan Media Sosial
Abstract
This study examines the effect of social media utilization and improving the quality of human resource management on the performance of Islamic Banking in Indonesia. The study employs a qualitative technique and a case study design. Social media is founded to increase market reach, brand awareness, and customer interaction, thereby driving sales of Islamic products. Improving the quality of human resources through training, motivation, and a positive work culture improves employee performance, productivity, and service quality. The synergy of the two maximizes positive effects, boosting Bank Syariah Indonesia's competitiveness in the digital era.
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References
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