Tinjauan literatur tantangan dan strategi pemasaran produk bank syariah dalam era digital
Abstract
The development of Information and Communication Technology has enabled Islamic banks to reach consumers in more efficient, creative, and innovative ways, such as through transactions or payments via digital wallets. This research was prepared using a literature review or literature review. This approach involves an in-depth analysis of previous written works relevant to a specific topic. The goal is to provide readers with a comprehensive overview of current knowledge and the research gaps that remain open on the topic. The research results show that by overcoming the challenges faced and implementing appropriate bank product marketing strategies, Islamic banks can attract and increase the current millennial generation's interest in their products, by utilizing the digital era to improve their services and products and strengthen their position in the Islamic banking market.
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