Peran persepsi nasabah perbankan syariah berdasarkan kualitas pelayanan, risiko reputasi dan word of mouth
Abstract
Reputational risk is the danger caused by a decrease in stakeholder trust caused by unfavorable opinions of Islamic banks. This study aims to determine how service quality, word of mouth, and reputational risk affect stakeholders' views, especially Islamic bank customers. The key factor affecting the sustainability of Islamic banking is stakeholder perception. The research method used is literature study, a data collection technique obtained from various sources. The results of this study show that service quality, reputational risk, and word of mouth play a role in customer perceptions in choosing transactions in Islamic banking.
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