Hubungan kesadaran merek, persepsi terhadap keputusan pembeli dan loyalitas merek pada pembelian di perbankan syariah

  • Dita Nurmawanadilah Program Studi Perbankan Syariah, Universitas Islam Negri Maulana Malik Ibrahim Malang
Keywords: Brand Awareness, Buyer Decisions, Brand Loyalty, Islamic Banking

Abstract

This research aims to show the relationship between brand awareness, perceived buyer decisions, and brand loyalty on purchases in Islamic banking. This research is qualitative research using secondary data. The research results show that brand awareness can be defined as the extent to which a consumer is able to recognize a brand, purchasing decisions are used as the basis for developing a good product, while the relationship between brand loyalty and the relationship between the two variables is proven to be in the same direction, meaning that the higher the customer satisfaction value, the higher it is. customer loyalty to sharia banks.

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Published
2024-08-31
How to Cite
Nurmawanadilah, D. (2024). Hubungan kesadaran merek, persepsi terhadap keputusan pembeli dan loyalitas merek pada pembelian di perbankan syariah. Maliki Interdisciplinary Journal, 2(8), 415-419. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/8018
Issue
Vol 2 No 8 (2024): AUGUST
Section
Articles

Copyright (c) 2024 Dita Nurmawanadilah

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