Analisis bauran pemasaran 5P yang diterapkan CV. Kajeye Food dalam meningkatkan penjualan
Abstract
This study aims to analyze the 5P marketing mix applied by CV Kajeye Food to increasing sales. In this study, researchers collected data by interviewing the owner of CV Kajeye Food and collecting files related to the company. The results showed that CV Kajeye Food uses the 5P marketing mix strategy in increase sales of its products. By promoting the quality of its products, choosing a strategic place, providing affordable prices by calculating the appropriate price, promoting products by utilizing digital, and recruiting employees who are capable in their fields and targeting tourists as buyers of their products.
Downloads
References
Ariyanto, A., Bangun, R., Indillah, M. R., Trenggana, A. F., Sholihah, D. R., Ariyanti, M., . . . Bancin, J. B. (2023). Manajemen pemasaran. Bandung: Widina Bhakti Persada.
-Fawzi, M. G., Iskandar, A. S., Erlangga, H., Nurjaya, & Sunarsi, D. (2022). Strategi pemasaran konsep, teori dan implementasi. Tangerang Selatan: pascal books.
In Y. E. Rachmad, S. Sudiarti, D. E. Fajariana, Y. Kisworo, R. F. Suryawan, H. Tanadi , . . . S. Kutoyo, (2022). Manajemen pemasaran. Purbalingga: CV.EUREKA MEDIA AKSARA.
keuangan, t. (n.d.). Pemasaran. Retrieved from corporate finance institute web site: https://corporatefinanceinstitute.com/resources/management/5-ps-marketing/
KUMALASARI, N. R. (2020). Analisis strategi pemasaran dalam meningkatkan volume penjualan produk di toko ismart dan indomaret ponorogo. 25-26.
Sefudin, A. (n.d.). Redefinisi bauran pemasaran (MARKETING MIX) “4P” KE “4C”. 4.
Thahery, R. (2022). Implementasi bauran pemasaran strategi 5p terhadap keputusan pembelian pelanggan di toko merdeka stationary di Pekanbaru. Akuntansi Manajemen Bisnis dan Teknologi, 9.
Copyright (c) 2024 Sa'ida Tushofiyah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
