Merawat norma-norma keadilan

Perlindungan konsumen dari iklan menyesatkan di era digital

Abstract

In the ever-growing digital era, advertising has become a major force in influencing consumer behavior. However, along with technological advances, new challenges have emerged regarding consumer protection from misleading advertising. However, behind the ease and convenience offered by this technology, new challenges emerge in maintaining fairness norms, especially in the context of consumer protection from misleading advertising. This article aims to explore consumer protection strategies and efforts in the digital era, with a focus on detecting and addressing misleading advertising. We will analyze the role of regulators, industry and civil society in ensuring that consumers are properly protected from harmful advertising practices. This article focuses attention on consumer protection strategies and efforts in the digital era, especially in dealing with misleading advertising. Civil society can provide support through education and advocacy to increase consumer awareness of their rights. This article highlights the need for a holistic approach involving active collaboration between regulators, industry and civil society to uphold advertising integrity and protect consumers from harmful advertising practices in this dynamic digital era.