Menjelajahi UMKM Sate Tepi Sawah di daerah Driyorejo Gresik
Abstract
The processing industry sector is one of the sectors that plays an important role in the economy of a region. Warung Sate Tepi Sawah MSME is a business engaged in the culinary industry that provides a variety of processed foods. With the right steps and good management, this shop can reach a turnover of 100-300 million per month and can open branches in several cities. This research uses qualitative and descriptive methods including interviews, site observations, and data collection via the internet. Warung Sate Tepi Sawah is a successful example of a small business that can grow big through hard work, innovation, and effective marketing strategies.
Downloads
References
Car, A., Trisuchon, J., Ayaragarnchanakul, E., Creutzig, F., Javaid, A., Puttanapong, N., Tirachini, A., Irawan, M. Z., Belgiawan, P. F., Tarigan, A. K. M., Wijanarko, F., Henao, A., Marshall, W. E., Chalermpong, S., Kato, H., Thaithatkul, P., Ratanawaraha, A., Fillone, A., Hoang-Tung, N., … Chalermpong, S. (2023). Properties of AdeABC and AdeIJK efflux systems of Acinetobacter baumannii compared with those of the AcrAB-TolC system of Escherichia coli. International Journal of Technology, 47(1), 100950.
Dewi, M., Hubeis, M., & Riani, E. (2021). Strategi pemasaran UMKM dalam meningkatkan daya saing di pasar ritel modern Carrefour: Kasus PT MadaniFood, Jakarta. Manajemen IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 15(1), 77–83. https://doi.org/10.29244/mikm.15.1.77-83
Mashuri, M. (2019). Analisis strategi pemasaran UMKM di era 4.0. Iqtishaduna: Jurnal Ilmiah Ekonomi Kita, 8(2), 215–224. https://doi.org/10.46367/iqtishaduna.v8i2.175
Rumi, M. N., Praptono, B., Ma’, R., & Hadi, A. E. (2021). Perancangan strategi pemasaran pada UMKM Sate Emong dengan menggunakan metode Qspm. 8(5), 8401–8408.
Wiryaatmadja, A. S. P. (2023). Strategi pengembangan UMKM warung madura dalam meningkatkan kesejahteraan pengelola warung di Kelurahan Cempaka Putih. Bachelor's thesis, Universitas Islam Negeri Syarif Hidayatullah Jakarta.
Copyright (c) 2024 Nafa Arinal Husnaini

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.



