Dampak E-commerce terhadap perilaku konsumen dan pembelanjaan di era digital
Abstract
Currently, buying and selling activities have changed due to technological developments that act as a supporting medium in the business sector. The impact of this technological development is the emergence of online trading or e-commerce. This paper discusses the impact of e-commerce on consumer behavior and spending in the digital era. The object of writing on online libraries, Google Scholar, and other online academic media. The research method is through library research sourced from open access e-journals and e-books. The results of writing this article are the role of technology and innovation in influencing consumer behavior, increasing accessibility and ease of shopping, the impact of e-commerce on spending, and the benefits of e-commerce in the digital era. E-commerce in the digital era provides convenience for consumers in shopping, such as ease of transactions, but also the ability to save energy and time in buying and selling. E-commerce has positive and negative impacts depending on how it is used.
Downloads
References
Anam chairul. (2024). Analysis of factors influencing consumer purchase decisions on e-commerce platforms in the digital era. Management studies and entrepreneurship journal, 5(1), 783–791. Http://journal.yrpipku.com/index.php/msej
Ardani, w. (2022). Pengaruh digital marketing terhadap perilaku konsumen. Jurnal tadbir peradaban, 2(1), 40–47. Https://doi.org/10.55182/jtp.v2i1.102
Az-zahra, n. F., dwitama, r. P., suryaputra, a. J., & rahma, f. (2023). Dampak e-commerce terhadap bidang ekonomi, bisnis, dan pembelanjaan: tinjauan literatur. Djtechno: jurnal teknologi informasi, 4(2), 355–361. Https://doi.org/10.46576/djtechno.v4i2.3552
Strategi, d., arnold, b., dewi, r. S., wijaya, i. S., & sugiyanti, d. F. (2022). Dampak e-commerce terhadap perilaku konsumen. 1(2), 56–66.
Copyright (c) 2024 Cindy Ainurrohmah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
