Peran strategi Komunikasi dalam Membangun Reputasi Perbankan Syariah: Studi Pustaka

Abstract

This research examines the role of communication strategies in building the reputation of Islamic banking, focusing on the importance of effective and transparent communication. The reputation of financial institutions, including Islamic banks, is strongly influenced by public perceptions formed through interaction and information. Good communication not only serves to attract and retain customers, but also as a guarantee of trust. In the context of Islamic banking, which is based on the principles of ethics and justice, communication is key in building trusting relationships with customers. This research uses a descriptive qualitative approach, with a literature search method to collect relevant data and theories. The analysis shows that transparency, responsiveness to complaints, and the development of a strong brand identity are important elements in the communication strategy. In addition, utilizing social media as an interaction platform is also very effective in building reputation. By formulating an integrated communication strategy, Islamic banks can strengthen their image, fulfill social responsibilities, and support long-term growth.