Peran strategi Komunikasi dalam Membangun Reputasi Perbankan Syariah: Studi Pustaka
Abstract
This research examines the role of communication strategies in building the reputation of Islamic banking, focusing on the importance of effective and transparent communication. The reputation of financial institutions, including Islamic banks, is strongly influenced by public perceptions formed through interaction and information. Good communication not only serves to attract and retain customers, but also as a guarantee of trust. In the context of Islamic banking, which is based on the principles of ethics and justice, communication is key in building trusting relationships with customers. This research uses a descriptive qualitative approach, with a literature search method to collect relevant data and theories. The analysis shows that transparency, responsiveness to complaints, and the development of a strong brand identity are important elements in the communication strategy. In addition, utilizing social media as an interaction platform is also very effective in building reputation. By formulating an integrated communication strategy, Islamic banks can strengthen their image, fulfill social responsibilities, and support long-term growth.
Downloads
References
Abidah, I. (2017). IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION (IMC) PADA PRODUK PEMBIAYAAN BSM CICIL EMAS (Studi Kasus Pada PT. Bank Syariah Mandiri Tbk. Kantor Cabang Bojonegoro) [Universitas Islam Negeri Maulana Malik Ibrahim Malang]. http://etheses.uin-malang.ac.id/9552/
Ahmadi, F. M. (2011). Strategi implementasi new wave marketing pada perbankan syariah.
Anggito, A., & Setiawan, J. (2018). Metodologi penelitian kualitatif. CV Jejak (Jejak Publisher).
Anshori, A. G. (2018). Perbankan syariah di Indonesia. UGM press.
Aryani, W., & Toni, A. (2020). Analisis Semiotika Charles Sanders Peirce pada Logo PT Bank Mega Syariah. Syntax, 2(11), 963.
Budianto, E. W. H. (2023). Pemetaan Penelitian Risiko Operasional Pada Industri Keuangan Syariah Dan Konvensional: Studi Bibliometrik Vosviewer Dan Literature Review. Ekonomi Islam, 14(2), 158–174. http://repository.uin-malang.ac.id/15319/
Danupranata, G. (2013). Buku Ajar Manajemen Perbankan Syariah. Jakarta: Salemba Empat.
Dewi, K. S., Sumarna, A., & Koni, A. (2024). PEMAHAMAN MASYARAKAT TERHADAP SISTEM PEGADAIAN SYARIAH DI SUBANG. Jurnal Ekonomi Syariah Indonesia (JESI), 3(1), 18–33.
Fauziah, S. (2019). Manajemen Risiko Reputasi pada Perbankan Syariah Di Indonesia. EKSISBANK (Ekonomi Syariah Dan Bisnis Perbankan), 3(1), 74–80.
Fernanda, W. A., Nasution, J., & Silalahi, P. R. (2024). PENGARUH KUALITAS LAYANAN, REPUTASI PERUSAHAAN DAN TEKNOLOGI BIOMETRIK TERHADAP KEPERCAYAAN NASABAH PADA BANK SYARIAH INDONESIA. Jurnal Multidisiplin Ilmu Akademik, 1(4), 679–689.
Hardjana, A. A. (2008). Komunikasi dalam manajemen reputasi korporasi. Jurnal Ilmu Komunikasi, 5(1), 1–24.
Hidayat, M. H. (2024). Analisis Pengaruh Service Quality, dan Brand Image terhadap Customer Loyalty pada BMT NU Pragaan. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 9(2).
Ismail, M. B. A. (2017). Perbankan syariah. Kencana.
Jannah, N. R. (2018). Pengaruh Penanganan Keluhan Terhadap Tingkat Kepuasan Nasabah Pada PT Bank Aceh Syariah Capem T. Nyak Arief Jeulingke Banda Aceh. UIN Ar-Raniry Banda Aceh.
Latifah, H. R. (2023). Analisis Kualitas Layanan Berbasis Artificial Intelligence pada Nasabah Bank Syariah Indonesia. Universitas Islam Indonesia.
Lestari, S. D. (2024). Manajemen Risiko Global Strategi Menghadapi Ketidakpastian Ekonomi dan Geopolitik di Tahun 2024. Jurnal Inovasi Global, 2(9), 1173–1185.
Lita, S. N. (2022). FENOMENA KETERBUKAAN INFORMASI LAPORAN KEUANGAN, KUALITAS PELAYANAN, DAN KEPERCAYAAN NASABAH DENGAN KEPUTUSAN NASABAH DALAM BERINVESTASI PADA PT BPR BKK DEMAK (PERSERODA) CABANG MIJEN. UNIVERSITAS ISLAM SULTAN AGUNG.
Marleza, Y. (2019). Peranan Customer Service Dalam Mengatasi Keluhan Nasabah Di PT. Bank Muamalat Indonesia Tbk Cabang Bengkulu. IAIN Bengkulu.
Martini, D. (2021). Analisis Strategi Pemasaran Pembiayaan Murabahah Pada BRI Syariah KCP Ngawi. IAIN Ponorogo.
Mas’ud, R., & Hamim, K. (2020). The Influence of Personality, Reputation, Value, and Corporate Identity on Customer Satisfaction at Bank Syariah Mandiri Mataram Branch. Khazanah Sosial, 2(3), 190–204. https://doi.org/10.15575/ks.v2i3.19675
Miharta, K. J., & Khusnudin. (2022). Pengaruh Reputasi, Citra Merek, Kualitas Pelayanan, Dan Lokasi Terhadap Keputusan Nasabah Mengambil Produk Pembiayaan Murabahah Pada Bank Muamalat Kc Kediri. NISBAH: Jurnal Perbanka Syariah, 8(1), 57–65. http://repository.uin-malang.ac.id/16797/
Mira, M. (2019). Analisis Kepuasan Nasabah Terhadap Kualitas Pelayanan Pada Bank Syariah Mandiri Parepare. IAIN Parepare.
Muchtar, E. H., & SE, M. E. (2021). Corporate Governance: Konsep dan Implementasinya Pada Emiten Saham Syariah. Penerbit Adab.
Novianto, S., & Nisa, F. L. (2024). Pengaruh Kepercayaan Nasabah Terhadap Minat Menabung di Bank Syariah. As-Syirkah: Islamic Economic & Financial Journal, 3(3), 1210–1222.
Rahayu, S. F., Fajar, A., & Estunintyas, R. D. (2024). ANALISIS KEPUASAN NASABAH AKADEMISI PERBANKAN SYARIAH TERHADAP PELAYANAN E-CUSTOMER SERVICE. Jurnal Emanasi, 7(1), 1–15.
Rahim, A. (2021). Konsep Bunga Dan Prinsip Ekonomi Islam Dalam Perbankan Syariah. Al-IQTISHAD: Jurnal Ekonomi, 12(2), 185–200.
Ramadhani, S., & Sihotang, M. K. (2023). PENGARUH KOMUNIKASI, TINGKAT PENDIDIKAN, DAN PROFESIONALISME TERHADAP KUALITAS PELAYANAN DI PERBANKAN SYARIAH. Jurnal Tabarru’: Islamic Banking and Finance, 6(2), 795–807.
Septiani, E., Mulyadi, M., & Serip, S. (2021). Analisis kepercayaan generasi milenial terhadap lembaga keuangan syariah. Distribusi-Journal of Management and Business, 9(2), 147–160.
Siregar, S. (2022). Studi Literatur Kritis Risiko Reputasi pada Manajemen Risiko Perbankan Syariah. Jurnal EMT KITA, 6(1), 147–157.
Srisusilawati, P. (2017). Kajian Komunikasi pemasaran terpadu dalam mendorong keputusan pembelian jasa perbankan. Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah, 1(1), 1–18.
Suprijati, J. (2013). Analisis faktor-faktor yang mempengaruhi keputusan nasabah memilih Islamic Banking (iB) di Gresik. Journal Majalah Ilmiah Ekonomi & Bisnis.
Wulandari, D. (2023). Pemasaran Produk Bank Syariah di Era Digital. Jurnal Pendidikan Tambusai, 7(1), 3085–3092.
Zulkarnain, R., & Ramdansyah, A. D. (2020). Fakultas Ekonomi dan Bisnis Universitas Banten Jaya-Kota Serang.
Copyright (c) 2024 Aldika Bayu Setiawan
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
