Penerapan strategi marketing public relation pada perbankan syariah dalam menciptakan loyalitas nasabah
Abstract
The application of a good Marketing Public Relations Strategy in Islamic banking is able to create customer loyalty. This study aims to find out how the application of marketing public relations strategies in Islamic banking is able to create customer loyalty. The research method used is literature analysis of related studies. The results of the study show that the application of marketing public relations strategies in Islamic banking by applying the right Three Ways Strategy concept can create customer loyalty. The concept of Three Ways Strategy includes pull strategy, push strategy, and pass strategy.
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