Penerapan strategi marketing public relation pada perbankan syariah dalam menciptakan loyalitas nasabah

Authors

  • Zahrotul Jazilah Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

strategy; marketing; public relations; islamic banking; customer loyalty

Abstract

The application of a good Marketing Public Relations Strategy in Islamic banking is able to create customer loyalty. This study aims to find out how the application of marketing public relations strategies in Islamic banking is able to create customer loyalty. The research method used is literature analysis of related studies. The results of the study show that the application of marketing public relations strategies in Islamic banking by applying the right Three Ways Strategy concept can create customer loyalty. The concept of Three Ways Strategy includes pull strategy, push strategy, and pass strategy.

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Published

2024-12-31

How to Cite

Jazilah, Z. (2024). Penerapan strategi marketing public relation pada perbankan syariah dalam menciptakan loyalitas nasabah. Maliki Interdisciplinary Journal, 2(12), 491–496. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/11211

Issue

Vol. 2 No. 12 (2024): DECEMBER

Section

Articles

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