Mengapa public relations penting bagi industri perbankan?
Abstract
Public relations is a communication science that is built with several processes. The process must be done carefully because it is directly related to the wider community. Public relations are closely related to a company, one of which is in the banking world. Banking is a company engaged in finance, where its activities are collecting and channeling public funds and providing other services. This process involves the role of public relations in conveying information in the company, as well as helping to maintain the image, expand cooperation, build public trust. Achieving goals will provide great benefits for the company. The role of public relations in the banking industry extends beyond simply conveying information, but also serves as an effective communication bridge between the company and the public. Through a well-planned communication strategy, public relations can create a positive image, manage emerging issues, and increase customer loyalty. In the context of increasingly competitive banking industry, public relations serves as a crucial instrument for service differentiation and building a long-term reputation. Studies have shown that effective public relations practices contribute to increased public trust, expanded partnership networks, and supported company stability in the face of market dynamics and digital technology developments.
Downloads
References
Ahmad, M. I. (2020). Manajemen krisis: Kepemimpinan dalam menghadapi situasi krisis Covid-19. Leadership: Jurnal Mahasiswa Manajemen Pendidikan Islam, 1(2), 223–237. https://repository.uin-malang.ac.id/7057/
Almira, S., & Suharyanti. (2013). Implementasi Strategi Marketing Public Relations dalam Pengelolaan Citra Merek. 57–71.
Hafizah, E. (2021). Peran Media Dalam Pekerjaan Public Relations. Jurnal Kaganga: Jurnal Ilmiah Sosial Dan Humaniora, 5(2), 52–60.
Hidayatullah, A. F., & Solekah, N. A. (2024). Pengaruh kualitas pelayanan, citra perusahaan dan ikatan emosional terhadap loyalitas nasabah dengan kepuasan nasabah sebagai variabel intervening di Koperasi BMT UGT Nusantara. Journal of Economic, Bussines and Accounting (COSTING), 7(4), 8679–8691. https://repository.uin-malang.ac.id/19839/
Ibrahim, M. I. (2024). Peran Public Relations Dalam Menumbuhkan Citra Perusahaan Yang Positif. Jurnal Ilmiah Ekonomi Dan Manajemen, 2(6), 186–190.
Luhukay, M. S. (2008). Penerapan manajemen krisis di Indonesia: Memotret krisis dalam kacamata public relations. Scriptura, 2(1), 18–28.
Olanrewaju. (2014). The Role of Public Relations in Branding. Procedia - Social and Behavioral Sciences, 110, 832–840. https://doi.org/10.1016/j.sbspro.2013.12.928
Putri, T. S., & Wijaya, L. S. (2024). Peran dan Strategi Public Relations Dalam Membangun Citra Perusahaan Perbankan. Jurnal Pustaka Komunikasi, 7(1), 1–12. https://doi.org/10.32509/pustakom.v7i1.2686
RASPATI, G. R. (2003). Analisis Pengaruh Ketergantungan, Komitmen, dan Kepercayaan Terhadap Kemitrakerjaan Sebagai Upaya Peningkatan Kinerja Pemasaran (Studi Terapan pada Penyalur Suku Cadang Sepeda Motor Honda Di Kota Semarang). https://repository.uin-malang.ac.id/21538/
Rika Widianita, D. (2023). Peran Public Relations dalam Membangun Kepercayaan Nasabah Bank Negara Indonesia. AT-TAWASSUTH: Jurnal Ekonomi Islam, VIII(I), 1–19.
Suryasuciramdhan, A., Putra, D. S. S., & ... (2024). Peran Media Pr: Meningkatkan Kesadaran Nasabah Tentang Cybersecurity Melalui Film Web Series “Nurut Apa Kata Mama. … Ilmu Komunikasi …, 9(2), 479–488.
Wilardjo, S. B. (2019). Peran dan Perkembangan Bank Syariah. Value Added, 53(9), hal 3.
Copyright (c) 2025 Meilinda Frasasti
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
