Manajemen strategi dalam menghadapi pesaing bisnis melalui analisis SWOT

Authors

  • Siti Nur Alisa Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Strategic management, SWOT analysis, internal environment, external environment, competition

Abstract

Strategic management is a plan developed by a company to optimize its operations. With an effective strategy, the company can face fierce global competition. Competitors pose a threat to the company, and how the company can maintain quality and optimize its performance to remain productive in the global market. Corporate strategic management uses SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis helps companies develop appropriate strategies to achieve their long-term and short-term goals. With this analysis theory, companies can analyze problems in the global market. With this analytical theory, companies can analyze problems in the global market. Based on this analysis, companies can then formulate offensive strategies (capitalizing on strengths and opportunities) and defensive strategies (overcoming weaknesses and threats). Measurable strategy implementation and ongoing evaluation are key to ensuring that companies can not only survive but also excel and grow sustainably in dynamic global competition.

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Published

2025-10-15

How to Cite

Alisa, S. N. (2025). Manajemen strategi dalam menghadapi pesaing bisnis melalui analisis SWOT. Maliki Interdisciplinary Journal, 3(10), 395–403. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/19199

Issue

Vol. 3 No. 10 (2025): OCTOBER

Section

Articles

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