Efektivitas public relations digital dalam memperkuat brand awareness perbankan syariah di era transformasi digital
Abstract
The development of digital technology has brought significant changes to the communication patterns of financial institutions, including Islamic banking in Indonesia. This study aims to analyze the effectiveness of digital public relations strategies in increasing brand awareness of Islamic banking in the era of digital transformation. The research method used is a qualitative approach with a literature review of various relevant national journals. The results of the study indicate that the implementation of digital public relations through social media, websites, and online campaign activities has proven effective in increasing public awareness and trust in Islamic banking. Key factors for success include message consistency, two-way interaction with the public, and the reinforcement of Islamic values in every digital communication. Therefore, optimizing digital PR strategies is a strategic step in strengthening the image, reputation, and competitiveness of Islamic banks in the digital era.
Downloads
References
Erika Amalia, Hadilla Maryati, & Lidia Desiana. (2024). Penerapan Sosial Media dan Brand Image terhadap Pemasaran Produk Bank Syariah. Jurnal Bisnis, Ekonomi Syariah, Dan Pajak, 1(4), 93–102. https://doi.org/10.61132/jbep.v1i4.672
Kartikasari, A., & Rozza, S. (2022). Pengaruh Public Relations dan Social Media Influencer terhadap Keputusan Nasabah Melakukan Transaksi via Mobile Banking Bank Syariah Indonesia. Repository.Pnj.Ac.Id, 3.
Meirisha, P. J. (2024). Strategi Public Relation Bank Syariah dalam Menghadapi Tantangan di Era Digital: Literature Review. Expense: Jurnal Manajemen Bisnis, 1(1), 39–46.
Remindo, D. D. (2023). Strategi Public Relations BSI dalam Menangani Serangan Siber dan Memulihkan Kepercayaan Nasabah. Jurnal: Universitas Islam Negeri Walisongo Semarang, 2(1), 123.
Sofi Adawiyah, & Irmayanti Hasan. (2024). Efek: Brand Image, Brand Awareness, dan Experiental Marketing Terhadap Loyalitas Nasabah: Bank Muamalat Kota Malang. Reslaj: Religion Education Social Laa Roiba Journal, 6(8), 3900–3917. https://repository.uin-malang.ac.id/20255/
Sudarmanto, E., Yuliana, I., Wahyuni, N., Yusuf, S. R., & Zaki, A. (2024). Transformasi Digital dalam Keuangan Islam: Peluang dan Tantangan. Jurnal Ilmiah Ekonomi Islam, 10(1), 645. https://repository.uin-malang.ac.id/19648/
Wijaksono, D. B. (2022). Strategi Digital Public Relation Bank Syariah Indonesia Pada Masa Covid-19. Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi Dan Informasi, 7(2), 179. https://doi.org/10.52423/jikuho.v7i2.24250
Zaman, S. (2023). Rencana Strategis Komunikasi Institusi: Membangun Kualitas dan Relevansi Konten Untuk Masa Depan. https://repository.uin-malang.ac.id/14794/
Copyright (c) 2025 Dieva Rullyeza Chelsealia Putri
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
