Analisis strategi pengembangan digital banking pada bprs dalam meningkatkan loyalitas nasabah

  • mochamad akbar fauzan ali UIN MALIKI MALANG

Abstract

This study aims to analyze the strategic development of digital banking in Islamic Rural Banks (BPRS) to enhance customer loyalty. The article employs a literature review approach by examining previous studies from 2015 to 2025 discussing digital innovation, service quality, and customer behavior in Islamic banking. The findings reveal that the implementation of digital banking in BPRS still faces several challenges, including limited technological infrastructure, low digital literacy among customers, and insufficient human resource readiness. Nevertheless, there are significant opportunities for development along with the growing demand for fast, convenient, and Sharia-compliant banking services. The recommended strategies for BPRS include enhancing digital capabilities, collaborating with Islamic fintech institutions, and applying technology-based customer relationship management. Through these strategies, BPRS is expected to improve service quality and foster long-term customer loyalty in the digital era.

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References

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Published
2025-10-20
How to Cite
ali, mochamad. (2025). Analisis strategi pengembangan digital banking pada bprs dalam meningkatkan loyalitas nasabah. Maliki Interdisciplinary Journal, 3(12), 1628-1633. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/19315
Issue
Vol 3 No 12 (2025): DECEMBER
Section
Articles

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