Peran manajemen strategi dalam peningkatan kinerja asuransi syariah di indonesia
Abstract
This study examines the role of strategic management in improving the performance of Islamic insurance in Indonesia. Sharia-based strategic management emphasizes not only economic profit but also Islamic values such as justice, trustworthiness, and blessings. Through strategy formulation, implementation, and evaluation, companies can improve efficiency, competitiveness, and customer trust. Innovations such as microinsurance, hybrid products, waqf-based insurance, and service digitization are important steps to address the needs of modern society. However, challenges such as low financial literacy and limited human resources still need to be addressed. With appropriate strategies in accordance with Sharia principles, Islamic insurance in Indonesia can strengthen financial inclusion and contribute to a fair and sustainable financial system.
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