Dampak adopsi artificial intelligence pada produktivitas umkm di indonesia
Abstract
The development of Artificial Intelligence (AI) brings significant transformation opportunities for the Micro, Small, and Medium Enterprises (MSMEs) sector in Indonesia. This study aims to analyze the impact of AI adoption on increasing the productivity of MSMEs through operational efficiency, digital marketing optimization, and strengthening data-based decision-making. The research method is carried out through literature studies from relevant national and international journals. The results show that AI contributes positively to accelerating workflows, improving the accuracy of market analysis, and expanding the reach of marketing through automation and personalization of services. However, the adoption of AI by MSMEs still faces obstacles in the form of limited digital literacy, implementation costs, and lack of supporting infrastructure. This research emphasizes the need for multi-stakeholder collaboration to strengthen an inclusive and affordable technology adoption ecosystem for MSMEs in Indonesia.
Downloads
References
Chatterjee, S., Rana, N. P., Tamilmani, K., & Sharma, A. (2023). Augmenting small business performance through artificial intelligence-enabled digital platforms. Journal of Business Research, 158, 113672. Https://doi.org/10.1016/j.jbusres.2022.113672. (n.d.).
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., ... & Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, 101994. https://doi.org/10.1016/j.ijinfomgt.2019.01.016
Ghobakhloo, M., & Ching, N. T. (2019). Adoption of digital technologies of small and medium-sized enterprises: A systemic review. International Journal of Production Research, 58(6), 1–25.
Kementerian Koperasi dan UKM. (2023). Laporan Tahunan Pengembangan UMKM Indonesia. Kementerian Koperasi dan UKM Republik Indonesia.
Mariani, M., & Borghi, M. (2022). Industry 4.0: A systematic review of the literature and research agenda for small and medium-sized enterprises. Technological Forecasting & Social Change, 174, 12124.
Nastiti, E., & Abdurrahman, A. (2020). Digital transformation of MSMEs: Opportunities and challenges in Indonesia. Journal of Digital Economy, 2(1), 45–56.
Neirotti, P., Raguseo, E., & Paolucci, E. (2018). How SMEs develop ICT-based capabilities: The role of IT-related training. Small Business Economics, 51(1), 263–286.
Russell, S., & Norvig, P. (2021). Artificial intelligence: A modern approach (4th ed.). Pearson.
Copyright (c) 2026 Mohammad Shohibul Fajar Jailani
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
