Paradox of choice dalam penyaringan informasi media sosial
Keywords:
paradox of choice, information filtering, social media, information overload, social media algorithmsAbstract
The development of social media has made it easier for people to obtain information quickly and widely. However, the abundance of information on social media has also created the phenomenon of information overload, which makes users struggle to select relevant and trustworthy information. This condition is related to the concept of Paradox of Choice, a situation in which too many choices trigger confusion, doubt, and fatigue in decision-making. This article aims to analyze the influence of Paradox of Choice on the process of information filtering on social media and its impact on user behavior in consuming digital information. This study uses a descriptive-analytical approach with a literature study method from various scientific sources, such as journals, books, and academic articles. The findings show that the large amount of information choices and the influence of social media algorithms can trigger digital anxiety, reduce user focus, and shape limited information consumption patterns within an echo chamber. Therefore, digital literacy and information filtering skills are important abilities for society in facing the flow of digital information more critically and wisely.
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