Halal tourism di kabupaten jombang: potensi dan kesiapan pengembangannya
Keywords:
halal tourism, religious tourism, Jombang Regency, development, tourismAbstract
The development of the tourism industry in recent years has shown the emergence of halal tourism as a growing trend. This concept develops as an adaptation to the needs of Muslim tourists who wish to maintain Islamic principles during their travel activities. Jombang Regency, which is known for its strong religious character, has the potential to develop tourism based on Islamic values. This study aims to analyze the potential and readiness of halal tourism development in Jombang Regency. This research uses a qualitative approach with a descriptive research design. The data used are secondary data obtained through literature review and documentation studies from various sources such as scientific articles, research journals, and documents related to halal tourism in Jombang Regency. The results show that Jombang Regency has potential for the development of halal tourism, supported by the presence of religious tourism destinations, religious social activities within the community, the use of information technology, and the involvement of local communities in economic activities through micro, small, and medium enterprises. However, its development readiness still requires improvement in several aspects, particularly in the management of tourism facilities and the quality of services for Muslim tourists.
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