Pengaruh countdown promo terhadap impulse buying pada konsumen Hijab Viscose di Kota Malang

Authors

  • Nur Zaibi Amalia universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Countdown promotion, impulse buying, viscose hijab, the emotional side, consumer logic

Abstract

Penelitian ini dibuat untuk menelaah pengaruh promosi hitung mundur terhadap dorongan belanja seketika di antara para pemakai hijab viscose di Kota Malang. Kian banyaknya pemakaian pasar daring serta media sosial sudah memperkaya cara promosi digital, di mana satu strategi yang dipakai adalah promosi hitung mundur yang memakai waktu terbatas untuk menarik minat pembeli. Cara promosi hitung mundur bisa menciptakan rasa mendesak dan kekhawatiran akan kehilangan kesempatan, jadi mengarahkan pembeli untuk berbelanja tanpa perencanaan sebelumnya. Barang hijab viscose yang mengikuti tren busana juga meningkatkan kemungkinan pembeli untuk berbelanja seketika, terutama di antara para wanita dan pelajar di Kota Malang. Diskusi dalam studi ini memakai metode deskriptif yang mengkaji berbagai artikel dan riset terdahulu yang berhubungan dengan promosi hitung mundur, kelakuan pembeli, dan belanja seketika. Hasil dari diskusi itu menunjukkan bahwa promosi hitung mundur memberi pengaruh baik pada belanja seketika karena pembeli cenderung lebih memikirkan sisi emosi daripada logika saat melihat promosi dengan waktu terbatas. Selain itu, gampangnya urusan transaksi digital dan maraknya promosi di media sosial juga berkontribusi dalam menguatkan kelakuan belanja impulsif di antara para pemakai hijab viscose

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References

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Published

2026-11-02

How to Cite

Amalia, N. Z. (2026). Pengaruh countdown promo terhadap impulse buying pada konsumen Hijab Viscose di Kota Malang. Maliki Interdisciplinary Journal, 4(11), 2233–2238. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/33124

Issue

Vol. 4 No. 11 (2026): NOVEMBER

Section

Articles

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Copyright (c) 2026 Nur Zaibi Amalia

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