Evaluasi user experience aplikasi tiktok berdasarkan dimensi attractiveness dan efficiency

Authors

  • Muhammad Muammal Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Tiktok, User Experience, Attractiveness, Efficiency, UEQ

Abstract

The TikTok app has become one of the most popular short-video social media platforms in the world, especially among college students. The success of this platform is greatly influenced by how the User Experience is packaged to maintain retention. This study aims to evaluate the User Experience (UX) on the TikTok app by focusing analysis on two main dimensions in the User Experience Questionnaire (UEQ): Attractiveness and Efficiency. The method used is descriptive quantitative by distributing questionnaires to 24 active user respondents. The collected data was analyzed using the UEQ standard scale and compared with global benchmarks. The results of the real data analysis show that the Attractiveness dimension obtained a mean value of +1.14, which falls into the Good category due to its interface aesthetics, comfortable content browsing, and creative features. Conversely, the Efficiency dimension obtained a mean value of +0.53, which places it in the Below Average category. This was triggered by respondents' complaints regarding application performance stability issues, such as lag or slow response to commands when scrolling quickly. These findings provide important recommendations for developers to maintain elements of visual excellence while prioritizing video rendering performance optimization to improve the functional Efficiency of the TikTok app.

Downloads

Download data is not yet available.

References

Adiwinata, K., Nugraha, B., & Ridwan, T. (2024). PENERAPAN METODE USER CENTERED DESIGN DALAM PERANCANGAN DESAIN UI/UX WEBSITE SMAN 5 KARAWANG. Jurnal Informatika Dan Teknik Elektro Terapan, 12(3). https://doi.org/10.23960/jitet.v12i3.4591

Andreansyah, R., & Meirisa, F. (2022). ANALISIS LITERASI KEUANGAN, PENDAPATAN, DAN PERILAKU KEUANGAN, TERHADAP KEPUTUSAN INVESTASI. Publikasi Riset Mahasiswa Manajemen, 4(1), 17–22. https://doi.org/10.35957/prmm.v4i1.3302

Asy’arie, B. F., Mujab, M., & Mubaraq, Z. (2023). ISLAMIC RELIGIOUS EDUCATION LEARNING INNOVATION THROUGH DIGITAL MEDIA: A Literature Review. International Seminar On Islamic Education & Peace, 3, 1–18.

Elmunsyah, H., Hidayat, W. N., Suswanto, H., Asfani, K., Muflihah, N. H., & Kusumadyahdewi. (2021). UX Validation of Village Administration Information System Using User Experience Questionnaire (UEQ) and Usability Testing. 2021 Fourth International Conference on Vocational Education and Electrical Engineering (ICVEE), 1–6. https://doi.org/10.1109/ICVEE54186.2021.9649749

Giyai, Y., Inan, D. I., & Baisa, L. Y. (2024). Evaluasi Pengalaman Pengguna pada Aplikasi Berbasis Seluler Laporkitong Memanfaatkan Kuesioner Pengalaman Pengguna (UEQ): Evaluation of User Experience on Laporkitong Mobile Application Utilizing User Experience Questionnaire (UEQ). MALCOM: Indonesian Journal of Machine Learning and Computer Science, 4(3), 736–744. https://doi.org/10.57152/malcom.v4i3.1292

Hort, M., Kechagia, M., Sarro, F., & Harman, M. (2022). A Survey of Performance Optimization for Mobile Applications. IEEE Transactions on Software Engineering, 48(8), 2879–2904. https://doi.org/10.1109/TSE.2021.3071193

Ilhammi, W. T., Ahsyar, T. K., Syaifullah, S., & Fronita, M. (2025). Analisis Pengalaman Pengguna Aplikasi Threads Menggunakan Metode User Experience Questionnaire dan System Usability Scale. JIPI (Jurnal Ilmiah Penelitian Dan Pembelajaran Informatika), 10(4), 3496–3506. https://doi.org/10.29100/jipi.v10i4.6557

Liu, Y., Liu, J., Argyriou, A., Wang, L., & Xu, Z. (2021). Rendering-Aware VR Video Caching Over Multi-Cell MEC Networks. IEEE Transactions on Vehicular Technology, 70(3), 2728–2742. https://doi.org/10.1109/TVT.2021.3057684

Mardiani, M., & Tanjungan, G. (2022). Analisis Kualitas Pengalaman Pengguna Aplikasi SIMPONI Mobile Universitas Multi Data Palembang Dengan Metode User Experience Questionnare (UEQ). Jurnal Teknologi Sistem Informasi, 3(1), 25–38. https://doi.org/10.35957/jtsi.v3i1.2441

Priandani, N. D., Sandy, Y. A., & Sari, N. R. (2023). User Experience Evaluation of Botani Mobile Application using User Experience Questionnaire. Jurnal Teknologi Dan Manajemen Informatika, 9(1), 12–19. https://doi.org/10.26905/jtmi.v9i1.9025

Siregar, S. M., Dwita, E., Pradnyayanti, G. A. A., Pranisti, E., & Handoyo, E. R. (2025). Evaluasi Pengalaman Pengguna Platform TikTok dan YouTube pada Mahasiswa: Pendekatan User Experience Questionnaire (UEQ). KONSTELASI: Konvergensi Teknologi Dan Sistem Informasi, 5(1). https://doi.org/10.24002/konstelasi.v5i1.11917

Vincent Andreson, Marvin Junaidi, Niko Ananda Limmanto, Mario Aldy Wijaya, Kevin Brillian, & Dicky Pratama. (2026). ANALISIS KUALITAS APLIKASI MOBILE ANDROID TIKTOK MENGGUNAKAN METODE MCCALL. Jurnal Riset Teknik Komputer, 3(1), 52–61. https://doi.org/10.69714/2g59bs25

Yahya, C. P. N., & Sugiyanto, S. (2025). Analisis Pengalaman Pengguna Aplikasi ShopeePay: Implementasi Metode UEQ untuk Optimalisasi Layanan. JTIM : Jurnal Teknologi Informasi Dan Multimedia, 7(2), 264–273. https://doi.org/10.35746/jtim.v7i2.678

Downloads

Published

2026-11-02

How to Cite

Muammal, M. (2026). Evaluasi user experience aplikasi tiktok berdasarkan dimensi attractiveness dan efficiency. Maliki Interdisciplinary Journal, 4(11), 2064–2072. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/33194

Issue

Vol. 4 No. 11 (2026): NOVEMBER

Section

Articles

License

Copyright (c) 2026 Muhammad Muammal

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.