Pengaruh iklan dan strategi pemasaran terhadap minat beli konsumen

Authors

  • Mohamad Ahsin Maulana Hidayat Prodi Perpustakaan dan Ilmu Informasi Fakultas Saintek Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Advertising, Digital Marketing, Marketing Strategy, Brand Image

Abstract

This article discusses the important impact of a company advertising and marketing strategy in a competitive era. By understanding the influence of advertising and marketing strategy, the company can deploy their marketing efforts more smartly and effective, and achieve better results. Advertising help the companiy introduce products or service to consumers who are target market, crate differences in a crowded market, and build emotional attachments with consumers. Advertising as the main element in marketing communication has a strategic role in shaping brand image, increasing product awareness, and influencing consumer buying interest. Well targeted and creative advertisement can build connections between brands and consumers, as well as trigger higher purchase interest, help companies respond to changing market trends, and maintain their competitiveness.

Downloads

Download data is not yet available.

Downloads

Published

2023-09-10

How to Cite

Hidayat, M. A. M. (2023). Pengaruh iklan dan strategi pemasaran terhadap minat beli konsumen. Maliki Interdisciplinary Journal, 1(3), 98–105. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/4394

Issue

Vol. 1 No. 3 (2023): SEPTEMBER

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.