Analisis studi kelayakan bisnis kerupuk amplang ikan tenggiri

Studi kasus pada UD RAR Crackers

Authors

  • Lailatus Syarifah HN Program Studi Perbankan Syariah, Universitasi Islam Negeri Maulana Malik Ibrahim Malang
  • Nihayatu Aslamatis Solekah Program Studi Perbankan Syariah, Universitasi Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Business feasibility studies; Aspects; Effort; Amplang crackers; Product

Abstract

A feasibility study is an evaluation that becomes the basis for decision making related to the acceptance or rejection of a planned business idea. This study uses descriptive research by reviewing and analyzing the business of mackerel amplang crackers on UD RAR Crackers using primary and secondary data. The results showed that the business feasibility study on UD RAR Crackers on environmental, management and human resources, as well as technical and technological aspects was feasible but for legal aspects as well as market and marketing was still quite feasible. In running a business, it is important to pay attention to licensing to prevent future risks. In addition, to achieve maximum profits and reduce the threat of competitors, it is necessary to focus on marketing strategies, especially in promotion and distribution, in order to increase efficiency compared to similar products. This aims to minimize the risk of threats from outside parties to the product being run.

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Published

2024-04-30

How to Cite

HN, L. S., & Solekah, N. A. (2024). Analisis studi kelayakan bisnis kerupuk amplang ikan tenggiri: Studi kasus pada UD RAR Crackers. Maliki Interdisciplinary Journal, 2(4), 252–257. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/6289

Issue

Vol. 2 No. 4 (2024): APRIL

Section

Articles

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