Strategi branding bimbingan belajar Omah Sinau di Sekolah Dasar
Abstract
Along with the era of globalization that continues to increase. Competition in various aspects of life continues to occur. Many people are enthusiastic about building educational institutions, both formal and informal. This shows that education is not only held in formal schools but can be held outside schools such as non-formal education in the form of tutoring or courses. Therefore, tutoring institutions also have a strong role as a form of community participation in realizing educational ideals. It also functions as a substitute, addition, or complement to formal education. The purpose of this research is (1) to find out the strategies used to attract students' interest in participating in tutoring at Omah Sinau. (2) knowing that the branding strategy has an influence on Omah Sinau's tutoring to increase the number of students with the specified targets. The research used is a qualitative research method. The data collection that researchers used was observation and interviews. The results of the research show that the branding strategy carried out by Omah Sinau Tutoring has a big influence on students' choices in choosing a place for tutoring or private tutoring.
Downloads
References
Fandy Tjiptono. (2006). Brand management dan strategy. Yogyakarta: Penerbit Andi
Freddy Rangkuti. (2002). The power of brand (teknik mengelola brand equity dan strategi
pengembangan merek). Jakarta: Gramedia Pustaka Utama
Hasibuan, R. R. (2020). Persepsi yang dihadapkan pada keputusan konsumen untuk memilih bimbingan belajar. Jurnal Manajemen, Keuangan Dan Komputer, 3(1).
Jacky Tai, Wilson Chew. (2012). Brand management. Jakarta: Indeks
Kartajaya, H. (2004). On positioning. Bandung: Mizan Media Utama.
Kotler, Philip. (2009). Manajemen pemasaran. Jakarta: Erlangga.
Putri, D. L. & Aznuriyandi, A. (2019). Pengaruh brand image terhadap keputusan memilih bimbingan belajar pada lembaga pendidikan Ganesha Operation di Pekanbaru. Jurnal Daya Saing, 5(3), 234–238. https://doi.org/10.35446/dayasaing.v5i3.395
Sabri, A. (2005). Pengantar ilmu pendidikan. UIN Jakarta Press.
Undang-undang Republik Indonesia No.20 tahun 2003 tentang Sistem Pendidikan Nasional, pasal 26
Copyright (c) 2024 Nila Fadilah, Layyinatus Shifah, Fatkhiyah Nur Yulian, Indah Aminatuz Zuhriyah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
