Pengaruh influencer marketing dalam membentuk preferensi konsumen dan meningkatkan konversi penjualan
Abstract
One of the factors that makes marketing successful via social media is using influencer marketing. The influence of influencer marketing in shaping consumer preferences and increasing sales conversions has become a major focus in modern corporate marketing strategies. With the increasing development of social media, influencers have become important agents in influencing consumer behavior. Through product recommendations, reviews and promotions, influencers are able to shape consumer preferences significantly. Credibility, content relevance, and authenticity are the main factors that influence the effectiveness of influencer marketing. This research aims to investigate the influence of influencer marketing in shaping consumer preferences and increasing sales conversions. This study considers supporting and inhibiting factors that influence the effectiveness of influencer marketing in creating strong consumer preferences and increasing sales conversions. The research methods used include consumer surveys, influencer content analysis, and marketing campaign case studies. The research results are expected to provide a deeper understanding of the role of influencer marketing in marketing strategies and how to utilize it optimally to achieve sales goals.
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