Implementasi strategi diferensiasi, segmentasi, positioning, dan branding kelembagaan di Dinas Pendidikan Kota Batu
Abstract
With so much competition, of course each institution must have its own marketing strategy. The right marketing strategy will of course also influence various activities at the institution. The intended marketing strategy can be a differentiation, segmentation, positioning or branding strategy. These four marketing strategies are steps or efforts taken to create characteristics or characteristics of each institution. So, this can help increase effectiveness and efficiency in the marketing process carried out. The purpose of this article is to find out how differentiation strategy, segmentation, positioning and institutional branding are implemented in the Batu City Education Office. The research method used in this research is qualitative research with data collection techniques, namely observation, documentation and literature study. Meanwhile, the data analysis technique uses narrative data analysis techniques to describe and analyze data obtained in the field. The research results obtained are that the implementation of differentiation, segmentation, positioning and institutional branding in the Batu City Education Office has gone well. Even though there are still some shortcomings in this process, overall the desired marketing target has been achieved.
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References
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