Strategi pengoptimalan pemanfaatan digital marketing dalam pengembangan Usaha Mikro Kecil dan Menengah (UMKM)
Abstract
The development of technology and the internet occurs in all areas of life, including in the economic field with the introduction of the term digital marketing. Digital marketing has a very important role in economic progress in this modern era, especially for Micro, Small and Medium Enterprises (MSMEs). With digital marketing, MSMEs can reach a wider target market and develop their business, as well as facilitate product promotion and marketing. Therefore with the method of literature review by collecting data from related literary sources with regard to writing problems. With this article, the author will provide several digital marketing introduction strategies that can be carried out as a MSME development strategy. Strategies for optimizing the use of digital marketing to develop MSMEs can be carried out by directing new forms of marketing strategies, drafting digital marketing methods, and providing assistance and education on the use of applications and social media for digital marketing media.
Downloads
References
Al Idrus, S., Meldona, M., & Segaf, S. (2016). Pengaruh karakteristik sosio-kultural terhadap orientasi Usaha Mikro Kecil Menengah (UMKM): Studi perbandingan Kedah dan Malang.
Diana, I., Segaf, S., Ibrahim, Y., Minai, M. S., & Raza, S. (2020). Barriers To Small Enterprise Growth In The Developing Countries: Evidences From Case Studies In Indonesia And Malaysia. Academy of Strategic Management Journal, 19, 1–10.
Khasanah, U., Fitriyah, Ekowati, V. M., Pradana, A. W. S., & Khan, R. B. F. (n.d.). Laporan Pengabdian Masyarakat : Pengelolaham SDM Melalui Produk Lokal dengan Digitalisasi Menjadi UMKM Tangguh “Qolbi Food Indonesia.”
Rahayu, Y. S., Hasan, I., Maimunah, I., Wicaksono, A. T. S., & Miranti, T. (2022). Laporan Pengabdian Masyarakat : Optimalisasi Digital Marketing dan Implementasi Sertifikasi Halal pada Kelompok UMKM Mayada Pasuruan.
Satia, A., Sembiring, D. T., Joven, A., Ompusunggu, S., Suganda, F. F., & Marthino, E. (2023). Analisis Penerapan Digital Marketing pada UMKM Kedai Kopi Nusantara. JEMBA Jurnal Ekonomi, Manajemen, Bisnis Dan Akuntansi Vol.2, No.4, Juli 2023, 2(Mi), 5–24.
Setiyana, R. (2020). Sosialisasi Digital Marketing pada Usaha Mikro Kecil Menengah ( UMKM ). November, 63–72. https://doi.org/10.35308/baktiku.v2i1.2050
Solekha, N. A., Rofiq, A., Rozi, M. F., Permatasari, D., & Zuraidah. (2023). Laporan Kegiatan Pengabdian Masyarakat : Strategi Pemasaran Produk UMKM Melalui Penerapan Digital Marketing Rumah Singgah UMKM BKTKI Sempulur.
Copyright (c) 2023 Yuvi Putri Septiana
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.