Analisis faktor-faktor yang mempengaruhi minat masyarakat untuk memilih menggunakan produk bank konvensional daripada bank syariah
Abstract
The business ecosystem has changed along with the development of communication technology. The industry in the financial services sector is one of the industries that has been affected by this technological change. Technological developments are one of the drivers for creating quality products and good service. The product or service offered by the bank determines the rating given by the customer. Interest is a preference in someone who is interested in or likes an object. Interest will arise when someone has a view of something that can be felt or born from a thought. The research method used in this article uses a systematic approach. This approach involves a review of related literature as well as an in-depth analysis of the structure, methodology, findings, and conclusions presented in the sources reviewed. The results of the study show that there are several factors that have a significant influence on public interest, which now prefers to use conventional banking products rather than Islamic banking.
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