Penyusunan skala psikologi untuk mengukur perilaku konsumtif berbelanja online pada mahasiswi
Abstract
The preparation of this psychological scale aims to gain a deeper understanding of online shopping behavior patterns. In preparing the scale using a quantitative approach with one variable, namely consumptive behavior. The data collection technique was carried out using the Likert scaling model. The research uses a questionnaire that refers to the theory of consumptive behavior by Fromm (1995), which consists of fulfilling needs, goods out of reach, goods being unproductive, and status. The questionnaire was distributed to 72 respondents with 32 questionnaire items, with a reliability of 0.890, and a corrected item-total correlation value > 0.30. From the results of compiling this scale, it was found that this measuring instrument was reliable and could be used to measure consumptive online shopping behavior among UIN Malang psychology students class of 2021.
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