Pemetaan kelompok sasaran dakwah Islam dan karakteristiknya
Ditinjau berdasar aspek geografi dan strata pendidikan
Abstract
Each circle/group is certainly different in its characteristics. The term da'wah as a means of wasilah khasanah Islam in the context of 'rahmatan li al-'alamin' which pays attention to physical, psychological, intellectual, and fitrah aspects comprehensively has the necessity to be easily digested by every layer of society. But unfortunately, if the preacher / da'iyah is not able to arrange strategic da'wah with the POAC concept (planning, organizing, actualizing and controlling), it will not achieve optimal results. Therefore, in the audience analysis stage, the author has several aspects of classification, especially in the aspects of educational strata and levels of knowledge, as well as reviews based on region/geography and profession. It has been found that openness is more possessed by highly educated people. Likewise, students who can think critically, high school teenagers who are starting to look for themselves, junior high school teenagers who are entering puberty and elementary school children who are still in the world of play. Then it is found that the geographical and professional classifications are urban and rural communities. Where villages are often interpreted as a conservative, gaptek and old school context. While the city is an open-minded, tolerant and productive society but unfortunately it tends to be materialistic, individualized and live in luxury. In contrast, the village community is simple and upholds solidarity.
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