Pemanfaatan media sosial dalam pemasaran produk Usaha Mikro Kecil dan Menengah di Desa Randuagung Kecamatan Singosari Kabupaten Malang

  • Indriati Alia Permadani Program Studi Pendidikan Guru Madrasah Ibtidaiyah, Universitas Islam Maulana Malik Ibrahim Malang
Keywords: Sosial Media, SME, Online Marketing

Abstract

This study aims to determine the extent of the role of social media as a means of increasing the marketing of MSME products in the culinary business sector in Randuagung Village, Singosari District, Malang Regency. This research uses descriptive qualitative methods with observation, interview, and documentation techniques. The results showed that according to informants, the use of social media as a means of marketing MSME products online is very important in increasing sales results.

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References

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Published
2023-10-31
How to Cite
Permadani, I. (2023). Pemanfaatan media sosial dalam pemasaran produk Usaha Mikro Kecil dan Menengah di Desa Randuagung Kecamatan Singosari Kabupaten Malang. Maliki Interdisciplinary Journal, 1(4). Retrieved from http://urj.uin-malang.ac.id/index.php/mij/article/view/5018
Issue
Vol 1 No 4 (2023): OCTOBER
Section
Articles

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