Semiotic analysis of beauty representation in Pantene miracles supplement daily advertisement version of Maudy Ayunda
Abstract
Semiotics Analysis of Beauty Representation in Pantene Miracles Supplement Daily Version Maudy Ayunda advertisement through Youtube media which aims to analyze, describe and know the meaning of beauty advertisements hosted by Maudy Ayunda based on icons, symbols and also indexes in Pantene Miracles Supplement Daily advertisements using research in the field of semiotics. This research aims to analyze the overall beauty in the Pantene Miracles Supplement Daily advertisement version of Maudy as the advertisement model and identify signs of beauty through icons, indexes, and symbols contained in the advertisement using Charles S. Pierce's semiotic theory. The research method used in this research is descriptive qualitative research. This is because this research activity will produce descriptive data in the form of written or spoken words from something observed. Qualitative research is more descriptive. The data collected is in words or images, so it does not emphasize numbers. Based on the results of research and discussion, the representation of beauty in the advertisement Pantene Miracles Supplement Daily Version Maudy Ayunda, there are 19 icon signs, 5 index signs, and 12 symbol signs. In the icon, index, and symbol type signs of beauty, one of them is represented through Maudy Ayunda's appearance with hair conditions and in the form of a narrator's voice from Pantene advertisements.
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