Urgensi digital marketing dan sosial media untuk pengembangan UMKM
Abstract
Increasing globalization and developments in information technology have provided a new foundation for marketing micro, small and medium enterprises (MSMEs). However, in the context of implementing digitalization, a number of obstacles arise. The main challenges include limited access to technology, limited knowledge of MSME owners regarding digital marketing strategies, and concerns about competitors. The purpose of writing this article is to overcome these obstacles by offering a solution in the form of optimizing social media as an effective tool in implementing digital marketing strategies. Through a targeted approach and leveraging various social media platform features, MSMEs can build a strong digital presence, increase customer engagement and expand market reach. The research method used is a combination of literature study methods and field observations.
Downloads
References
Diana, I., Segaf, S., Ibrahim, Y., Minai, M. S., & Raza, S. (2020). Barriers to small enterprise growth in the developing countries: Evidence from case studies in Indonesia and Malaysia. Academy of Strategic Management Journal, 19, 1–10.
Kerpen, D. (2011). Likeable social media: How to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks). (No Title). https://cir.nii.ac.jp/crid/1130282270899559808
Minai, M. S., Raza, S., & Segaf, S. (2021). Post COVID-19: Strategic digital entrepreneurship in Malaysia. In Modeling economic growth in contemporary Malaysia (pp. 71–79). Emerald Publishing Limited.
Munsa, Y., & Pinilih, M. (2019). Strategi Pengembangan Digitalisasi UMKM. Prosiding Seminar Nasional Dan Call for Papers.
Prasetyowati, A., Martha, J. A., & Indrawati, A. (2020). Digital marketing. repository.um.ac.id. http://repository.um.ac.id/1150/
Saputra, G. W. (2020). Ardani, I Gusti Agung Ketut.(2020). PENGARUH DIGITAL MARKETING, WORD OF ….
Sarif, R., Susanto, R. M., Retnasih, N. R., & Segaf, S. (2023). Revolutionizing Resilience: MSMEs’ Journey with Digital Strategies in Post-Pandemic Recovery. JMK (Jurnal Manajemen Dan Kewirausahaan), 8(3), 203. https://doi.org/10.32503/jmk.v8i3.4145
Siagian, M., Kurniawan, P. H., & ... (2019). Analisis faktor eksternal dan internal terhadap kinerja umkm di kota batam. … (Jurnal Ekonomi Dan …. http://stiealwashliyahsibolga.ac.id/jurnal/index.php/jesya/article/view/107
Subagja, A. D., & Oktoberi, Z. (2023). Analisis pelaksanaan digital marketing pada umkm keripik singkong widia di desa gandasoli kecamatan tanjungsiang kabupaten …. Jurnal Pengabdian Mandiri. https://www.bajangjournal.com/index.php/JPM/article/view/5085
Susanti, E. (2020). Pelatihan digital marketing dalam upaya pengembangan usaha berbasis teknologi pada UMKM di Desa Sayang Kecamatan Jatinangor. Sawala: Jurnal Pengabdian Masyarakat …. http://journal.unpad.ac.id/sawala/article/view/26588
Swissia, P., & Halimah, H. (2023). Optimalisasi Digital Marketing Dalam Meningkatkan Branding Pada UMKM Tempe Mbah Mul Di Desa Purwotani. J-ABDI: Jurnal Pengabdian Kepada …. https://www.bajangjournal.com/index.php/J-ABDI/article/view/4544
Urva, G., Pratiwi, M., & Syarief, A. O. (2022). Optimalisasi Media Sosial Sebagai Penunjang Digital Marketing. ABDINE: Jurnal Pengabdian …. https://ejurnal.sttdumai.ac.id/index.php/abdine/article/view/301
Wafie, S., & Segaf, S. (2023). Pemanfaatan Informasi Dan Teknologi Dalam Implementasi Manajemen Pengendalian Risiko Likuiditas Di Bmt Ugt Nusantara. Jurnal Ilmiah Ekonomi Islam, 9(3).
Copyright (c) 2023 Mujtaba Alfan Nur
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
