Public relations: Komunikasi mempengaruhi loyalitas pelanggan usaha jasa laundry

  • Alifia Aulia Mawada Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: loyality; public relation; communication; MSME; laundry

Abstract

New Daily Laundry is a laundry business that has been operating in Malang for 5 years. Located behind the Negrei Islamic University of Maulana Malik Ibrahim Malang, New Daily Laundry competes with two competing outlets around the campus. Through good communication and quality service, this business has managed to maintain customer loyalty and win trust in the midst of increasingly fierce competition. By using customer feedback, New Daily Laundry ensures that customer needs and preferences are well met. The success of New Daily Laundry shows that the right communication strategy is the key to surviving in the midst of intense market competition.

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References

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Published
2023-10-31
How to Cite
Mawada, A. (2023). Public relations: Komunikasi mempengaruhi loyalitas pelanggan usaha jasa laundry. Maliki Interdisciplinary Journal, 1(4), 548-552. Retrieved from http://urj.uin-malang.ac.id/index.php/mij/article/view/5849
Issue
Vol 1 No 4 (2023): OCTOBER
Section
Articles

Copyright (c) 2023 alifia aulia mawada

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