Penerapan public relation pada pelayanan UMKM: Studi kasus warung makan sederhana
Abstract
This research discusses the importance of Micro, Small and Medium Enterprises (MSMEs) in Indonesia's economic growth. This research aims to examine the preparation and service stages in managing a simple food stall. This article emphasizes that good public relations within MSMEs also plays a very important role in improving public services. The results of this research show how essential observation, adjustment and collaboration with shop owners are in maintaining efficient operations and customer satisfaction in the MSME business.
Downloads
References
Diana, Ilfi Nur, Segaf, Segaf , Ibrahim, Yusnidah, Minai, Mohd Sobri and Saqlain, Raza (2020) Barriers to small enterprise growth in the developing countries: Evidences from case studies in Indonesia and Malaysia. Academy of Strategic Management Journal, 19 (4). ISSN 15441458, 19396104 http://repository.uin-malang.ac.id/17921/
Jefkins, Frank. (1992). Public Relations. Edisi Keempat. Jakarta: Erlangga
Minai, M. S., Raza, S., & Segaf, S. (2021). Post COVID-19: Strategic digital entrepreneurship in Malaysia. In Modeling economic growth in contemporary Malaysia (pp. 71-79). Emerald Publishing Limited. http://repository.uin-malang.ac.id/11165/
Nurdiana, ilfi and Segaf, Segaf (2023) Exploring perceptions and elements of entrepreneurial behavior in pesantren: understanding fundamental concepts of entrepreneurial behavior. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 7 (3). pp. 962-972. ISSN 25495720 http://repository.uin-malang.ac.id/16681/
Sarif, Reza, Susanto, Rosya Mawaddah, Retnasih, Nora Ria and Segaf, Segaf (2023) Revolutionizing Resilience: MSMEs' Journey with Digital Strategies in Post-Pandemic Recovery. JMK (Jurnal Manajemen dan Kewirausahaan), 8 (3). pp. 203-218. ISSN 2477-3166 http://repository.uin-malang.ac.id/16783/
Segaf, S., Salim, U., Aisjah, S., & Indrawati, N. K. (2021b). Behind entrepreneurial intention in Pesantren perspectives. Turkish Online Journal of Qualitative Inquiry (TOJQI), 12(6), 7502–7510. https://www.tojqi.net/index.php/journal/article/view/3096/2087
Segaf, Salim, U., Aisjah, S., & Indrawati, N. K. (2021a). Nationalism and Entrepreneurial Behavior, a Pesantren’s perspective and implementation in Indonesia. Turkish Online Journal of Qualitative Inquiry (TOJQI), 12(6), 7556–7564.
Segaf, Segaf (2022) Moslempreneurship: nurturing the entrepreneurial behaviour of Islamic boarding school students in Indonesia. Journal of Positive School Psychology, 6 (5). pp. 1936-1944. ISSN 2717-7564 http://repository.uin-malang.ac.id/10902/
Sofyan, S. (2017). PERAN UMKM (USAHA MIKRO, KECIL, DAN MENENGAH) DALAMPEREKONOMIAN INDONESIA. 11(1).
Sucipto, D. A., & Lestari, Y. O. (2022). Strategi Digital Marketing Usaha Mikro Kecil dan Menengah (UMKM) Syeilah Production dalam Upaya Meningkatkan Pendapatan pada Desa Matopuro Kecamatan Purwosari Kabupaten Pasuruan, Jawa Timur.
Copyright (c) 2024 Anis Tri Rahmawati
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
