Implementasi strategi public relations terhadap konsumen pada toko sembako dalam meningkatkan penjualan
Abstract
Public relations strategy plays an important role in the marketing process of a product to consumers.
produce an increase in the number of sales. This research focuses on and aims to determine the implementation of public relations strategies towards consumers in grocery stores to increase sales. This research is descriptive-qualitative in nature and was obtained from data collection carried out by going directly to the field and interviewing shop owners. The results of this research show that the Azzahara grocery store shows a commitment to providing good public services and building strong relationships with their customers.
Downloads
References
Diana, Ilfi Nur, Segaf, Segaf , Ibrahim, Yusnidah, Minai, Mohd Sobri and Saqlain, Raza (2020) Barriers to small enterprise growth in the developing countries: Evidences from case studies in Indonesia and Malaysia. Academy of Strategic Management Journal, 19 (4). ISSN 15441458, 19396104 http://repository.uin-malang.ac.id/17921/
Jauhari, Minan. (2021). Cyber Public Relations Membangun Kepercayaan Publik Melalui Media Siber. LP3DI: Jogjakarta.
Minai, M. S., Raza, S., & Segaf, S. (2021). Post COVID-19: Strategic digital entrepreneurship in Malaysia. In Modeling economic growth in contemporary Malaysia (pp. 71-79). Emerald Publishing Limited. http://repository.uin-malang.ac.id/11165/
Nurdiana, ilfi and Segaf, Segaf (2023) Exploring perceptions and elements of entrepreneurial behavior in pesantren: understanding fundamental concepts of entrepreneurial behavior. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 7 (3). pp. 962-972. ISSN 25495720 http://repository.uin-malang.ac.id/16681/
Rahayu, Y. S. (2013). Implementasi Komunikasi Pemasaran Pada Produk Hasil Olahan Limbah Botol Plastik Di Kota Malang. Iqtishoduna. https://doi.org/10.18860/iq.v0i0.2278
Sarif, Reza, Susanto, Rosya Mawaddah, Retnasih, Nora Ria and Segaf, Segaf (2023) Revolutionizing Resilience: MSMEs' Journey with Digital Strategies in Post-Pandemic Recovery. JMK (Jurnal Manajemen dan Kewirausahaan), 8 (3). pp. 203-218. ISSN 2477-3166 http://repository.uin-malang.ac.id/16783/
Segaf, S., Salim, U., Aisjah, S., & Indrawati, N. K. (2021b). Behind entrepreneurial intention in Pesantren perspectives. Turkish Online Journal of Qualitative Inquiry (TOJQI), 12(6), 7502–7510. https://www.tojqi.net/index.php/journal/article/view/3096/2087
Segaf, Salim, U., Aisjah, S., & Indrawati, N. K. (2021a). Nationalism and Entrepreneurial Behavior, a Pesantren’s perspective and implementation in Indonesia. Turkish Online Journal of Qualitative Inquiry (TOJQI), 12(6), 7556–7564.
Segaf, Segaf (2022) Moslempreneurship: nurturing the entrepreneurial behaviour of Islamic boarding school students in Indonesia. Journal of Positive School Psychology, 6 (5). pp. 1936-1944. ISSN 2717-7564 http://repository.uin-malang.ac.id/10902/
Sudarnaya, K., Nurjiasih, L. Y., Mahandika, M. B., & Guritna4, K. D. (2022). Analisis Umkm Toko Sembako Jans77. Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat, 1(1), 39–43. https://jurnal.arkainstitute.co.id/index.php/ruang-cendekia/article/view/16
Copyright (c) 2024 Zuni Maulidiya
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
