Perbandingan rencana strategis perbankan daerah dengan analisis SWOT

  • Hasanatul Lailiyah Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Isna Kamalia Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Adinda Mutiara Widya Sistha Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: Strategic Plan, SWOT, Local Bank

Abstract

The purpose of this study was to determine the comparison of strategic plans at Bank Jatim, Bank BJB, and Bank Jombang using SWOT analysis. This research was conducted using descriptive qualitative methods with literature study and document study techniques. The data used is secondary data. The results showed that SWOT analysis helps banks gain an advantage over their competitors by providing an in-depth understanding of strengths, weaknesses, opportunities, and threats (SWOT). The three financial institutions have their own strengths, weaknesses, opportunities, and threats. The strategy plan for each bank will be different based on the bank's circumstances.

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Published
2024-04-30
How to Cite
Lailiyah, H., Kamalia, I., & Sistha, A. M. W. (2024). Perbandingan rencana strategis perbankan daerah dengan analisis SWOT. Maliki Interdisciplinary Journal, 2(4). Retrieved from http://urj.uin-malang.ac.id/index.php/mij/article/view/5881
Issue
Vol 2 No 4 (2024): APRIL
Section
Articles

Copyright (c) 2024 Hasanatul Lailiyah, Isna Kamalia, Adinda Mutiara Widya Sistha

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