Pengaruh promosi penjualan terhadap minat pembeli dalam kegiatan Bazar Maliki Fest
Abstract
This research uses a quantitative method where the author makes direct observations regarding the influence of sales promotions on buyer interest in Maliki Fest activities which were held at UIN Maulana Malik Ibrahim Malang. The objects of this research are all UIN Maliki Malang students on campus. The research results show that there is an influence of sales product promotions which can influence students' interest in buying products being sold. How sellers promote products to get customers to buy the product. Simultaneously, promotions can have an influence on consumer purchasing decisions at the Kedai Kita Maliki Fest bazar.
Downloads
References
Amanah, S. (2015). Peranan Strategi Promosi Pemasaran Terhadap Peningkatan Volume Penjualan. Jurna Lentera Kajian Keagamaan, Keilmuan, Dan Teknologi, 13(1), 55–66.
Basuki, T. I., & R.T, D. R. D. (2023). Kajian Analisis Strategi Peningkatan Daya Saing Umkm. Community Development Journal : Jurnal Pengabdian Masyarakat, 4(3), 5596–5600. https://doi.org/10.31004/cdj.v4i3.17118
Cahyono, Y. T. (2017). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN PAJAK (Studi Empirik di Kantor Pelayanan Pajak Pratama Surakarta). Riset Akuntansi Dan Keuangan Indonesia, 2(2), 163–175. https://doi.org/10.23917/reaksi.v2i2.4923
Diana, I., Segaf, S., Ibrahim, Y., Minai, M. S., & Raza, S. (2020). Barriers to small enterprise growth in the developing countries: Evidence from case studies in Indonesia and Malaysia. Academy of Strategic Management Journal, 19, 1–10.
Minai, M. S., Raza, S., & Segaf, S. (2021). Post COVID-19: Strategic digital entrepreneurship in Malaysia. In Modeling economic growth in contemporary Malaysia (pp. 71–79). Emerald Publishing Limited.
Nugraheni, A. (2013). Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Di Rita Pasaraya Wonosobo. Jurnal Manajemen, 201–206.
Pratomo, D., & Ramdani, R. F. (2021). Analisis Pertumbuhan Kinerja Keuangan Perbankan Syariah Dan Konvensional Di Era Pandemi Covid 19. Jurnal Manajemen, 15(2), 260–275.
Sarif, R., Susanto, R. M., Retnasih, N. R., & Segaf, S. (2023). Revolutionizing Resilience: MSMEs’ Journey with Digital Strategies in Post-Pandemic Recovery. JMK (Jurnal Manajemen Dan Kewirausahaan), 8(3), 203. https://doi.org/10.32503/jmk.v8i3.4145
Copyright (c) 2023 Dinda Ruliana Dewi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.