Implementasi public relations dalam angkringan membangun citra dan hubungan dengan pelanggan
Studi kasus di Angkringan Seven Legend Kota Blitar
Abstract
This research discusses the implementation of Public Relations (PR) in angkringan, a coffee shop that has become an iconic culinary symbol in Indonesia. Angkringan has evolved into a cultural emblem, a meeting place, and a platform for discussions, influencing its image, customer engagement, and community relationships. PR plays a pivotal role in understanding, shaping, and maintaining the image of angkringan, as well as nurturing positive relationships with customers and the community. Through a case study of Angkringan Seven Legend in Blitar City, the research employs qualitative methods and in-depth interviews to uncover effective PR practices. The findings provide valuable insights for angkringan owners and PR practitioners, contributing to a better understanding of PR in the culinary industry.
Downloads
References
Agus, M. A. A., Suryadipraja, R. P., Septiawati, R., & Paramansyah, A. (2021). Pengaruh Pelayanan Terhadap Kepuasan Pelanggan Pada Angkringan Abah Agus Karawang: Pengaruh Pelayanan Terhadap Kepuasan Pelanggan Pada Angkringan Abah Agus Karawang. Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies, 2(2), 155-175.
Diana, Ilfi Nur, Segaf, Segaf , Ibrahim, Yusnidah, Minai, Mohd Sobri and Saqlain, Raza (2020) Barriers to small enterprise growth in the developing countries: Evidences from case studies in Indonesia and Malaysia. Academy of Strategic Management Journal, 19 (4). ISSN 15441458, 19396104 http://repository.uin-malang.ac.id/17921/
Hakim, H. I., Ohorella, N., & Prihantoro, E. (2022). Strategi Komunikasi Pemasaran Angkringan Khulo Melalui Media Sosial Instagram. MUKASI: Jurnal Ilmu Komunikasi, 1(2), 111-122.
Minai, M. S., Raza, S., & Segaf, S. (2021). Post COVID-19: Strategic digital entrepreneurship in Malaysia. In Modeling economic growth in contemporary Malaysia (pp. 71-79). Emerald Publishing Limited. http://repository.uin-malang.ac.id/11165/
Nurdiana, ilfi and Segaf, Segaf (2023) Exploring perceptions and elements of entrepreneurial behavior in pesantren: understanding fundamental concepts of entrepreneurial behavior. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 7 (3). pp. 962-972. ISSN 25495720 http://repository.uin-malang.ac.id/16681/
Rahastine, M. P. (2021). Analisa Peranan dan Fungsi Public Relation Baitulmaal Munzalan Indonesia Dalam Publikasi Gerakan Infaq Beras Jakarta. Journal Komunikasi, 12(1), 85-90.
Rahmawati, Yuke. (2014). Manajemen public relations sebagai alat etika komunikasi dalam bisnis islam.
Segaf, Segaf (2022) Moslempreneurship: nurturing the entrepreneurial behaviour of Islamic boarding school students in Indonesia. Journal of Positive School Psychology, 6 (5). pp. 1936-1944. ISSN 2717-7564 http://repository.uin-malang.ac.id/10902/
Sitepu, Edy Sahputra. (2011). Profesional Public Relations. Medan : USU Press.
Copyright (c) 2023 Syafi' Ainul Yahya
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
