Analisis perbandingan rencana strategis dalam perbankan
Studi kasus Bank CIMB Niaga Tbk., Bank Maybank Tbk., & Bank Seabank Indonesia Tbk
Abstract
This research aims to compare the strategic plans of three banks, namely PT Bank Maybank Indonesia Tbk, PT Bank Seabank Indonesia, and PT Bank CIMB Niaga Tbk. This research uses secondary data from various sources such as journals, reports and regulations. The research results show that the three banks have different strategic plans, depending on the goals and focus of each bank. PT Bank Maybank Indonesia Tbk focuses on developing digital banking services to increase non-interest income, while PT Bank Seabank Indonesia focuses more on developing products and services to increase customer satisfaction. Meanwhile, PT Bank CIMB Niaga Tbk focuses on business development and marketing, as well as employee development and company performance. Even though they have different focuses, the three banks have the same goal, namely to improve performance and business growth. In this case, a good and integrated strategic plan is very important to achieve this goal.
Downloads
References
Bank Seabank. 2021. Laporan Tahunan.
Bank CIMB Niaga. 2021. Laporana Tahunan.
Bank Maybank. 2021. Laporan Tahunan.
Fatah, M. I., Asnawi, N., Segaf, S., & Parmujianto, P. (2023). Case study at KSPPS BMT UGT nusantara Indonesia an analysis of using mobile applications to increase fee-based income. Enrichment: Journal of Management, 13(2), 1182–1191.
Firmansyah, F., Endah Purnamasari, P., Ika Prajawati, M., Ekonomi, F., Maulana Malik Ibrahim Malang, U., & Penulis, N. (2022). E-banking Service Quality dan E-trust serta Implikasinya pada E-customer Satisfaction dan E-customer Loyalty (Vol. 18, Issue 2). http://ejournal.uin-malang.ac.id/index.php/ekonomi
Ihyak, M., Segaf, S., & Suprayitno, E. (2023). Risk management in Islamic financial institutions (literature review). Enrichment: Journal of Management, 13(2), 1560–1567.
Jurnal Ekonomi, J., Rohimah, W., Wahyu Hestya Budianto, E., & Dwi Tetria Dewi, N. (n.d.). Pemetaan Penelitian Seputar Bank Cimb Niaga Syariah Dan Konvensional: Studi Bibliometrik Vosviewer Dan Literature Review. JEMPER (Jurnal Ekonomi Manajemen Perbankan). http://jurnal.usbypkp.ac.id/index.php/jemper
Kartika, G., & Segaf, S. (2022). Kombinasi Peran Model TAM dan CARTER Terhadap Optimalisasi Kepuasan Nasabah Mobile Syariah Banking di Masa Pandemi Covid-19. Jurnal Manajerial, 9(02), 152–167.
Qulyubi, A., Suprayitno, E., Asnawi, N., & Segaf, S. (2023). Effect of company size ownership concentration auditor reputation board of commissioners and risk management committee on disclosure of enterprise risk management. Enrichment: Journal of Management, 13(3), 1851–1860.
Sudiantini SPdMPd, D. (n.d.). Manajemen Strategi.
Syadali, M. R., Segaf, S., & Parmujianto, P. (2023). Risk management strategy for the problem of borrowing money for Islamic commercial banks. Enrichment: Journal of Management, 13(2), 1227–1236.
Copyright (c) 2023 Renita Diyana Lestari, Zulfa Muassaroh Binti Rahmawati, Diaz Ayu Rengganis
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
