Ide bisnis usaha salad buah "Fresh Harvest" dalam meningkatkan kegiatan wirausaha dikalangan mahasiswa

  • Nelly Afda Septiana Program Studi Pendidikan Ilmu Pengetahuan Sosial, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Safiria Himawati Program Studi Pendidikan Ilmu Pengetahuan Sosial, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Bima Ardia Fatursyah Program Studi Pendidikan Ilmu Pengetahuan Sosial, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • M. Hafidhil Ahkam Program Studi Pendidikan Ilmu Pengetahuan Sosial, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: Fruit salad; Food; Healthy; Businessman; Student

Abstract

Currently, the food and beverage sector in Indonesia is experiencing rapid growth. This industry shows interesting potential to be explored, becoming an interesting field to pursue. Based on BPS data for 2023, annual growth in the performance of the food and beverage industry reached 5.33%, making it the fourth largest growth among other processing industry subsectors. With increasingly busy lifestyles, many people now need additional food intake to maintain body health. Society is now trying to make consuming healthy food a habit to support body health. This is reflected in the selection of natural foods that are fresh and free from preservatives. One example of healthy food that is safe to consume is fruit salad. Currently, fruit salad has become a very popular food choice, especially products such as "Fresh Harvest," which has created a trend in Indonesia. One of the unique things about this fruit salad is the variety of flavors, making it popular among the public. This product has gone viral and received attention from various levels of Indonesian society. Fruit salad from "Fresh Harvest" is considered a recommended consumption choice because of its nutritional content which is important for today's societal needs. Fruit salad is a food variant consisting of pieces of fruit served with mayo sauce, offering a delicious taste and freshness that is liked by various groups. Thus, this product not only meets nutritional needs, but also provides a satisfying culinary experience for consumers.

Downloads

Download data is not yet available.

References

Abdillah, Malkan Yahya, Nurhafifah Saragih, and Nurbaiti Nurbaiti. 2022. “Peluang Penjualan Bisnis Online Fashion.” Jurnal Ilmu Komputer Dan Bisnis 13(1):1–7. doi: 10.47927/jikb.v13i1.260.

Hafiz, Zul, Dwi Suci, Laura Atalia, Ayu Wardani, and Reza Resmaliana. 2023. “Analisis Bisnis Model Canvas Pada UMKM ( Studi Kasus : Salad Buah Kak Yunie , Kota Tanjungpinang ).” 3:2282–90.

Indarto, Indarto, and Djoko Santoso. 2020. “Karakteristik Wirausaha, Karakteristik Usaha Dan Lingkungan Usaha Penentu Kesuksesan Usaha Mikro Kecil Dan Menengah.” Jurnal Riset Ekonomi Dan Bisnis 13(1):54. doi: 10.26623/jreb.v13i1.2202.

Salsabila, Silvia, and Abdur Rohman. 2023. “Identifikasi Minat Dalam Memilih Karier Wirausaha Pada Mahasiswa Ekonomi Syariah Fakultas Keislaman Universitas Trunojoyo Madura.” Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 7(2):191–207. doi: 10.31955/mea.v7i2.2982.

Setiyani, Rahmawati, Retna Dewi Lestari, and Rahmad Nur Sydiq. 2022. “Persepsi Dan Minat Masyarakat Terhadap Konsumsi Salad Buah Public Perception and Interest in Fruit Salad Consumption.” 621–28.

Snack, Sebagai, Alternatif Sejak, and Masa Pandemi. 2023. “Bisnis Produk Salad Buah ‘Loesty Kitchen’ Sebagai Snack Alternatif Sejak Masa Pandemi Covid-19.” Semar: Jurnal Sosial Dan Pengabdian Masyarakat 1:30–34.

Wahidmurni, Wahidmurni. 2019. “Analisis Indikator Ketercapaian Nilai-Nilai Kewirausahaan Mata Pelajaran Prakarya Dan Kewirausahaan Jenjang Pendidikan Menengah.” Jurnal Ekonomi Pendidikan Dan Kewirausahaan 7(1):55. doi: 10.26740/jepk.v7n1.p55-68.

Yunus, Muh. 2008. “Islam Dan Kewirausahaan Inovatif.” Malang: UIN-Maliki Press.

PlumX Metrics

Published
2024-04-30
How to Cite
Septiana, N., Himawati, S., Fatursyah, B., & Ahkam, M. (2024). Ide bisnis usaha salad buah "Fresh Harvest" dalam meningkatkan kegiatan wirausaha dikalangan mahasiswa. Maliki Interdisciplinary Journal, 2(4). Retrieved from http://urj.uin-malang.ac.id/index.php/mij/article/view/6310
Issue
Vol 2 No 4 (2024): APRIL
Section
Articles

Copyright (c) 2024 Nelly Afda Septiana, Safiria Himawati, Bima Ardia Fatursyah, M. Hafidhil Ahkam

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.