Strategi pemasaran produk dan jasa yang menarik di tingkat sekolah dasar

  • Ana Zuyyina Fitri Program Studi Pendidikan Guru Madrasah Ibtidaiyah, Universitas Islam Negeri Maulana Malik Ibrahim
  • Iin Nur Indah Rahmawati Program Studi Pendidikan Guru Madrasah Ibtidaiyah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Setia Damayanti Program Studi Pendidikan Guru Madrasah Ibtidaiyah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: Marketing Strategy Products and Services, Interesting, Elementary School

Abstract

Educational institutions that are able to survive and win the competition for educational products and services are institutions that can offer reputation, prospects, good quality education and bright opportunities for students to make the choices they want. Marketing of educational services is the activity of educational institutions that provide services or deliver educational services to consumers in a satisfactory manner. There are three types of marketing strategies that are attractive at the elementary school level, namely: differentiation, cost leadership and focus.

Downloads

Download data is not yet available.

References

Agustina, Dwi Ampuni. (2017)."Model pembelajaran untuk mengenalkan kewirausahaan pada siswa sekolah dasar kelas rendah." Bangun Rekaprima: Majalah Ilmiah Pengembangan Rekayasa, Sosial dan Humaniora 3.2, Oktober 43-56.

Anam, K. (2013). Strategi Pemasaran dan implementasinya dalam Lembaga Pendidikan. Ta’allum, 1(2), 159–170.

Margareta, R. T. E., Ismanto, B., & Sulasmono, B. S. (2018). Strategi Pemasaran Sekolah Dalam Peningkatan Minat Peserta Didik Berdasarkan Delta Model. Kelola: Jurnal Manajemen Pendidikan, 5(1), 1–14. https://doi.org/10.24246/j.jk.2018.v5.i1.p1-14

Pangesti, Indah. (2018). "Kebijakan Dan Penerapan Model Pendidikan Kewirausahaan Untuk Sekolah Dasar." Jurnal Tunas Bangsa 5.1: 72-81.

Tius, Ririn. Strategi Pemasaran Sekolah Dalam Peningkatan Minat Peserta Didik Berdasarkan Delta Model. Volume: 5, No. 1, Januari-Juni 2018 Halaman: 1-14

Untari, D., & Fajariana, D. E. (2018). Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik). 2(2).

PlumX Metrics

Published
2024-01-12
How to Cite
Fitri, A. Z., Rahmawati, I., & Damayanti, S. (2024). Strategi pemasaran produk dan jasa yang menarik di tingkat sekolah dasar. Maliki Interdisciplinary Journal, 2(1). Retrieved from http://urj.uin-malang.ac.id/index.php/mij/article/view/6894
Issue
Vol 2 No 1 (2024): JANUARY
Section
Articles

Copyright (c) 2024 Ana Zuyyina Fitri

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.