Creative management strategies to build business appeal

  • Ade Ega Maulidiana Program Studi Manajemen, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Maretha Ika Prajawati Program Studi Manajemen, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: Creative Management, Strategies, Appeal, Innovation, Business

Abstract

Creative management plays a central role in building business appeal at Cafe Istana Pengangguran, a grape-garden-based cafe located in Pakis District, Malang Regency. The transformation of the vineyard into a three-story cafe with a rooftop reflects the application of creativity, innovative behavior, and adaptive capabilities in responding to market dynamics. Through direct observation, this research assesses how creative spatial design, interactive visitor experiences, and a natural atmosphere are utilized to enhance comfort and interest. The findings indicate that the integration of agritourism, educational elements, and culinary services creates new value that strengthens the cafe's business identity. These efforts align with the concepts of Innovative Work Behavior and Dynamic Capabilities, emphasizing the importance of innovation and adaptability for MSMEs. Recommendations include developing grape-themed educational programs, enhancing visual-based digital promotion, and collaborating with local MSMEs to enrich visitor experiences. The creative strategies implemented help position the cafe as a competitive culinary and agro-tourism destination in Malang.

 

Downloads

Download data is not yet available.

References

Alshahrani, I. (2024). Integration of innovative work behavior through transformational leadership in the Saudi healthcare sector: a systematic review. In Arab Gulf Journal of Scientific Research, 42 (3), 481–497. Emerald Publishing. https://doi.org/10.1108/AGJSR-02-2023-0078

Alshammari, T. K., Rogowska, A. M., Basharahil, R. F., Alomar, S. F., Alseraye, S. S., Al Juffali, L. A., Alrasheed, N. M., & Alshammari, M. A. (2023). Examining bedtime procrastination, study engagement, and studyholism in undergraduate students, and their association with insomnia. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.1111038

Ihyak, M., & Suprayitno, E. (2023). Enrichment: Journal of Management Risk management in Islamic financial institutions (literature review). In Enrichment: Journal of Management, 13 (2). https://repository.uin-malang.ac.id/16775/

Kareem, M. A., Kummitha, H. R., & Kolloju, N. (2024). The Mediating Role of Innovation Capabilities on the Relationship between Dynamic Capabilities and Firm Competitive Performance. Organizacija, 57(1), 56–71. https://doi.org/10.2478/orga-2024-0004

Melinda, E. (2023). Enrichment: Journal of Management Implementation of risk management in murabahah financing at BMT UGT Nusantara Pasuruan. In Enrichment: Journal of Management, 13 (2). https://repository.uin-malang.ac.id/16773/

Sarif, R., Susanto, R. M., Retnasih, N. R., & Segaf, S. (2023). Revolutionizing Resilience: MSMEs’ Journey with Digital Strategies in Post-Pandemic Recovery. JMK (Jurnal Manajemen Dan Kewirausahaan), 8(3), 203. https://repository.uin-malang.ac.id/16783/

Simba, A., Tajeddin, M., Farashahi, M., Dana, L. P., & Maleki, A. (2024). Internationalising high–tech SMEs: Advancing a new perspective of open innovation. Technological Forecasting and Social Change, 200. https://doi.org/10.1016/j.techfore.2023.123145

Sinaga, E., Wijoyo, S., Dwi Lestari, Y., Suhariadi, F., Indaryanto, A., Bambang, D., & Hikmah, M. (2024). Unlocking Innovation: How absorptive capability unleashes the potential of motivation and leadership to catalyze innovative work behaviors in Batam. F1000Research, 13. https://doi.org/10.12688/f1000research.148807.1

Srisathan, W. A., Ketkaew, C., Jitjak, W., Ngiwphrom, S., & Naruetharadhol, P. (2022). Open innovation as a strategy for collaboration-based business model innovation: The moderating effect among multigenerational entrepreneurs. PLoS ONE, 17(6 June). https://doi.org/10.1371/journal.pone.0265025

Suhandiah, S., Suhariadi, F., Yulianti, P., & Abbas, A. (2023). Autonomy and feedback on innovative work behavior: The role of resilience as a mediating factor in Indonesian Islamic banks. Cogent Business and Management, 10(1). https://doi.org/10.1080/23311975.2023.2178364

Yulianto, E., & Supriono. (2023). Effect of open innovation on firm performance through type of innovation: Evidence from SMES in Malang City, East Java, Indonesia. Cogent Business and Management, 10(3). https://doi.org/10.1080/23311975.2023.2262671

PlumX Metrics

Published
2025-12-27
How to Cite
Maulidiana, A. E., & Prajawati, M. (2025). Creative management strategies to build business appeal. Maliki Interdisciplinary Journal, 4(2), 282-288. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/19996
Issue
Vol 4 No 2 (2026): FEBRUARY
Section
Articles

Copyright (c) 2025 Ade Ega Maulidiana, Maretha Ika Prajawati

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.